New Certified Fair Trade "Coffee Time Organic Roast"
For Immediate Release
Monday, November 5, 2007
Coffee Time Poised to Introduce a Great New Cup of
New Certified Fair Trade “Coffee Time Organic Roast”
Toronto-- Beginning Monday, November 5, 2007, new Certified Fair Trade “Coffee Time Organic Roast” will be pouring at Coffee Time outlets in Ontario. New “Coffee Time Organic Roast” has been certified by both the OCIA (Organic Crop Improvement Association) and the NOP (USDA National Organic Program), which assures consumers that a product is at least 95% organic. Organically–minded consumers can grab a freshly brewed great cup of new Certified Fair Trade “Coffee Time Organic Roast” at a nearby Coffee Time in Ontario. While there they can pick up a package of organic coffee to enjoy at home with family and friends.
Coffee Time believes in the success of this timely introduction. With this launch, Coffee Time is appealing to Canadians whose priorities, when it comes to coffee, are not only excellence in taste, quality and socially-responsible processes of production, but also accessibility and immediacy at an affordable price. Target groups include organically-conscious consumers and the health-conscious consumers. Dan Lepidas, Executive Vice President of Coffee Time says that, “the launch of fair trade organic coffee reflects Coffee Time’s continued commitment to our customers and their changing lifestyles, tastes and the environment.”
Coffee Time is a privately owned, Canadian corporation with 300 locations throughout Canada. The timely introduction of new Certified Fair Trade “Coffee Time Organic Roast“ clearly demonstrates Coffee Time’s ability to bring a compelling product to those consumers who seek organic coffee that is grown in a responsible manner, and to compete favourably with its largest competitors. New Certified Fair Trade “Coffee Time Organic Roast” will be available at Coffee Time outlets in Ontario. For more details on Coffee Time and its outlets, visit www.coffeetime.ca.
Media Contact:
Clara Northcott
Northcott Communications
905.274.1620
claranorth@aol.com
